Tiffany Soi | Coaching

I work with capable, high-performing people who are full of potential, but feel off their game, to find their edge again - and create the life and the impact they know is possible. I help them to slow down, cut through the noise and get un-stuck, so they can put their effort where it counts, do the big things they want sustainably and show up in their best light.

A complimentary conversation to see if it’s the right fit

Association for Coaching certified brain-based coach · neuroscience-anchored and human-centred · 30+ year athletic career in elite gymnastics and competitive climbing · Campaigns for Smartwater, Sephora and Remington · Quoted in The Guardian, Vogue, ELLE and more

I'm a brain-based coach, certified by the Association for Coaching, trained in a neuroscience and human-centred approach: heart and science together. I work with capable people to build rock-solid foundations and their own balanced framework, to propel them towards their ambitions and goals, even beyond what they thought possible, and showing up in their best light

I've built success across very different arenas, from astrophysics and FinTech to building a wellbeing business and media career, alongside a thirty-year athletic career in elite gymnastics and rock climbing. I also know what it costs to chase a mission at the expense of yourself. Burnout, serious injury and a nervous system in permanent threat mode confirmed to me that anything ambitious or meaningful stands on its foundations: neuroscience-backed wellbeing and practical habits that ignite change. These foundations are what I help you build, together with a personal framework: an aligned, sustainable, resilient way to fulfil your personal mission.

I love coaching, and I'm committed to helping people grow and find fulfilment in their success: to step boldly into their power and become the fullest, most thriving version of themselves.

Finding your edge again

The edge is where the interesting stuff happens: growth, change, opportunity, excitement, fulfilment. Learning and stretch are never easy, but the edge is also a motivating, creative and effective place to be.

The people I work with are capable, accomplished and ambitious: founders, business owners, senior leaders, performers, athletes and people in a period of change. They carry a great deal, from a mission, a career or business to the commitments and relationships that matter most. They lead and carve their own path across several arenas at once. On paper it is going well. Internally, it can feel fragmented. “Life" interferes, and over time they have ended up further down their own list, with little space left for themselves. They have lost sight of what they want, and some of their focus, motivation, drive, energy and maybe even a little of that belief in themselves. A part of them still knows there is more for them, and they want the foundations to create it and sustain it.

Does any of this sound like you?

• You are successful, but something doesn't feel quite right. You are out of alignment, and you know there is more to this.

• You are carrying a lot yourself, with no one to think it through with.

• You are in a change you didn't plan, in your work, your identity or your direction.

• You have ideas, dreams or pursuits of your own, but lack a clear way to make space for them.

• You want to succeed on your own terms, without sacrificing your health, your relationships or yourself.

• You want to show up in your best light, and you need the space to uncover it and create it.

If this sounds like you, let's slow down, cut through the noise, get you un-stuck and re-centred and build you up. Then you can put your effort where it counts and do the big things you want sustainably: you find your edge again, where the interesting stuff happens.

How I coach

I give you impartial, committed support through a dedicated programme, specific to your needs: a protected space to slow down and regulate your nervous system so you can think, gain clarity and become aware of what you need. I have no agenda except yours, and that's what makes it different from talking to a boss, a colleague, a friend or a partner. I offer a process that draws on your own intelligence, intuition and wisdom, and I challenge you where it's needed. We dismantle whatever is in the way, whether a barrier, a blocker or a belief, so you can say clearly what you want and what you will do about it. Then we act, because action is the all-important factor, with clear next steps from every session. It is a working partnership to move you towards what you want and who you want to be: I bring the space, process and support, and you bring your commitment and participation.

What you get

• Foundation: my approach is informed by neuroscience and uses brain-based principles to build a strong, centred mind that supports clear thinking and action. That means drawing on what neuroscience shows about nervous system regulation: how we handle pressure, attention and change, and turning it into practical steps you can use. We build a foundational toolkit to help you feel calmer, more embodied and more energised, so you can tap into your best thinking about what you want, what you need and how you will get there.

• Clarity: A personal framework for how you work best. We work to get you unstuck, find what you want and what is worth acting on, and then create the shift: intuition checked by discernment and a clear sense of where your effort should go.

• Accountability: I provide the space and the programme; you bring the commitment and the action. Together, that is what moves you towards the goals and outcomes you set.

What I believe

I believe in the irreplaceable power of human connection. I believe you are worth investing in. Great performers work with great coaches, and actively seeking support that builds you up is the smarter, stronger choice. Coaching works: I know it because I have lived it through thirty years in elite sport and the dynamic career I've built. I bring that belief to everyone I coach. High standards matter, but so do the foundations that enable you to meet them again and again. When you are anchored and centred, you show up as your best self. That is where you find your edge. Big things take a whole person, so we work on the goals and the foundations together. The goal, the vision, the dream is worth pursuing. The work is finding a way to reach it that you can sustain.

Next steps

Book a complimentary discovery call to talk about where you are, what you want and how a coaching programme could work for you. If it feels right, we agree a shape for working together and get going. We have great work to do. Don't hold back: get in touch.

An invitation

Your potential and your power are so much more than the limitations we encounter. You are more than a label, a job title, a tick box. Your worth is far greater, and there is meaningful work to do. Let's begin with a conversation.